Today, under new ownership and from our newly renovated store, that same spirit continues — refreshed for a new generation, but grounded in the values that have always defined Outbush.

Our updated space reflects what we believe Outbush should be: welcoming, authentic and proudly local. We continue to blend our outback heritage with refined, wearable style — clothing and footwear that feels just as at home in town as it does on the land.

As we look ahead, this new chapter is about more than a fresh look. It’s about strengthening our connection to Alice Springs, supporting local people, and giving back to the community that has supported Outbush for nearly four decades.